Sara runs a highly successful independent PR agency with retained clients including some of the UK's best known retail and brand businesses including BAA, Duchy Originals, Virgin, EasyGroup, Reckitt Benckiser. Separately, she created a £12m fmcg brand that became number two in the market and was sold for £25m in 2007.

Steven is recognised as one of the most influential retailers in the UK. Specialising in fmcg, he was Managing Director of Waitrose for 5 years and has held senior positions at Sainsburys and M&S. Developing a unique own brand supply base to position Waitrose as the leading quality retailer, he has also been instrumental in the success of a wide range of products bringing to prominence high quality brands.

Joe is a management consultant with experience developing strategy for some of the world’s largest organizations. While at McKinsey & Co. he advised major global retail and consumer brands on strategy, brand development, M&A and operations. He also advised healthcare, cleantech and finance clients. He has prior experience in investment banking.